About the campaign
The idea of campaign was conceived out of a burning desire to take back the streets and our activity - to break free of the misguiding image, created by outside commercial influences, who try to take control of our culture and use it to push their highly questionable products for the sole purpose of personal financial gain. We want to move the focus back where it belongs, on the links between health, healthy lifestyle, movement and physical activity, and integrity and respect for oneself and the environment, with the body as the amazing and invaluable instrument that it is.
Drik Vand (or 'Drink Water' / 'Powered by Water' as are the English working titles) is inspired by similar actions from other places around the globe, that promote the consumption of tap water as the primary and most natural source of hydration and is supported by Gadeidræt - the Danish National Platform for Street Sports.
1 out of 9 people on the globe do not have access to clean drinking water.
That is the same 750 mio. people, or 134 time the population of Danmark.
The quality requirements on tap water are much higher and more strict than they are on bottled water.
Production of bottled water puts an enormous load on our environment. The energy needed to produce and distribute bottled water is near 500 times that of tap water - and afterwards the bottles need to be disposed of.
Drik Vand focuses on the connection between health, a healthy lifestyle and our everyday practice and work out and about in the streets.
The ambition is to inspire to choose tap water over other options when training and practicing physical activity. The idea behind Drik Vand is to create a natural, healthy and critical alternative to the popular media image of street sports like ours as "extreme", both for practitioners and those who observe. What we do is not extreme, but as basic and fundamental as water When looking at a glance it may look extreme because of the very high technical level of the movement, but we only get there through joy of we do and respect for our body and its limitations.
This is not the image which is normally presented in the media and we are constantly trying to change this! By carefully selecting our ideas, concepts and imagery we want to elevate the portrayal of our everyday activities and discipline to a much more realistic and correct level. By shifting the focus we aim to help to ensure a healthier and more long-lasting dissemination and growth of our discipline and culture.
It is not only about the body and about us as people - our planet and the environment need our help!
In Danmark and many other countries we are still lucky enough to have access to clean and safe drinking water straight from the tap. However, in Denmark people still buy and take home more than 139.000.000 liters of bottled water from the stores every year. The quality requirements for tap water are much higher and more strict than they are for bottled water, so there is absolutely no reason not to drink straight from the tap - it is even virtually free!
Also, the production of bottled water is leaving a massively harmful, and possibly irreversible, imprint on our environment. Compared to tap water the production of bottled water costs 900 times the as much CO2 per liter! Afterwards the bottles need to be disposed of, and this process is far from optimal. Enormous amounts of plastic waste ends up in our oceans. For instance, currents in the Pacific Ocean collect plastic waste that cover an area the size of Africa. This waste attracts animals that suffocate and the plastic soup, or accumulate as toxic residue in the food chain. It just isn't right!
The message is simple!
Drik Vand (Drink Water). It is a message that is simple and straight forward, and we hope as many of you as possible will help it spread! There are lots of people throughout our extended family and network who are just as passionate about this message as we are, and many of these we have already reached out to as ambassadors for the campaign.
We have completed the first phase of this project - the pilot phase through which we have been lucky and privileged to have received support from Gadeidræt and Nordeafonden without whom it would not have been possible. The seeds have been planted and the message has taken root - now we hope to grow the project and expand to more organisations and disciplines so that we can speak with a common and even louder voice!
Keep an eye on this page, our newsletter and our other social media like Facebook and Instagram, where we will occasionaly introduce and and inform about the progress of the campaign, concepts and offers!
See you out there!
Workshops for schools
We have been to Vedbæk Skole, Rødovre Skole, Højdevangens Skole, Hummeltofteskolen and Kokkedal Skole - maybe your school is next?!